Why Traditional FDI Is No Longer Enough — And What Comes Next
#servicesledfdi in action by #360disruption Why Traditional FDI Is No Longer Enough — And What Comes Next For decades, Foreign Direct Investment (FDI) has been measured in capital. How much was invested. Where it was deployed. What assets were acquired. But in practice, many of these investments fail to translate into real, lasting economic value—especially in new markets. Not because the capital isn’t there. But because execution is missing. The Gap Between Investment and Impact When international companies expand into new markets, they typically face: Regulatory complexity Fragmented go-to-market execution High upfront capital requirements Limited local integration The result? Promising technologies enter a market—but never truly embed within it. They remain: imported underutilized disconnected from local industrial growth The Shift: From Capital to Execution This is where a new approach is emerging: Services-Led FDI Instead of leading with capital, this mo...