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From Trade Agreement to Industrial Execution. A Leadership Opinion Article by Dr. Anjo De Heus

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From Trade Agreement to Industrial Execution Why the EU–UAE CEPA Needs Activation Platforms The expanding negotiations between the European Union and the United Arab Emirates — toward a Comprehensive Economic Partnership Agreement (CEPA) and a Strategic Partnership Agreement (SPA) — represent a structural shift in global trade architecture. This is no longer about tariff reduction. It is about regulatory alignment, capital flows, sovereign capability building, and high-tech industrial cooperation. The focus areas are telling: Digital trade and AI governance Renewable energy and green hydrogen Space and advanced technologies Conformity assessment and CE alignment Innovation matchmaking between #EU and #UAE clusters Sustainable and humanitarian technology deployment This signals a move from transactional trade to strategic industrial partnership. But here is the real question: Who operationalizes this? Trade agreements create frameworks. Execution platforms create assets. The Missing La...
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From EU Innovation to GCC Execution. An Opinion by Dr. Anjo De Heus of 360disruption.com

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From EU Innovation to GCC Execution: Why Venture Building Wins When Pilots Fail Across Europe, thousands of #healthtech and #biotech innovations are rigorously evaluated, funded, and technically validated through programs like Horizon Europe and the European Innovation Council. Many pass some of the toughest technical scrutiny in the world. And yet — too many of them stall. Not because the technology doesn’t work. But because commercialization, market entry, and execution are treated as afterthoughts. This is where venture building — properly done — changes the equation. The Pilot Problem The global health innovation ecosystem is crowded with pilots. Pilot projects. Pilot deployments. Pilot funding rounds. Pilot memorandums of understanding. Pilots create activity. They create headlines. They create temporary optimism. But they rarely create scale. In the GCC, and particularly in the UAE, this is well understood. Governments and regulators are not looking for endless pilots. They are l...
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Real work doesn’t trend as well as the next big idea in a polished deck - By Dr. Anjo De Heus 360disruption.com

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A Friday morning thought. #Execution  isn’t sexy. #Proven  solutions are boring. Real work doesn’t trend as well as the next big idea in a polished deck. But execution is what’s actually needed. Across  #Africa , I see enormous  #energy  around  #opportunity  — new  #alliances , new  #councils , new  #narratives . AND alongside that, I see people quietly deploying solutions that already work: building  #clinics , running  #diagnostics ,  #training  teams, fixing  #systems , staying when it’s hard. The gap isn’t  #vision . It’s follow-through. We don’t lack  #innovation . We lack  #disciplined  deployment at scale. #Sustainable   #impact  rarely comes from what’s new. It comes from what’s tested, adaptable, and repeatable — implemented with patience and accountability. This isn’t anti-innovation. It’s pro-outcomes. Maybe it’s time we made execution a little more  #attractive ...
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From Distressed Assets to Sovereign Capability — Thought Leadership by Dr. Anjo De Heus

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Why Africa’s Biotech Future May Be Built, Not Invented** Over the past weeks, I’ve been looking closely at something that doesn’t get nearly enough attention in global health and development conversations:  distressed biotech and pharmaceutical assets . In the United States and Europe, there are dozens of biotech and pharma companies sitting in various states of distress — not because the science failed, but because capital cycles shifted, timelines stretched, or strategic priorities changed. Some are in restructuring. Some in bankruptcy. Others are quietly being carved up for parts. What’s striking is this:  many of these assets still work . They have IP. They have data. They have GMP-grade processes, equipment, or know-how. They are not dead. They are simply  orphaned . At the same time, Africa — a continent of more than 1.4 billion people — remains overwhelmingly dependent on imports for essential medicines, biologics, diagnostics, and APIs. Not because of a lack of ta...
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